Al Nichols is the President and CEO of Pinebreeze Technologies. He studied economics at the University of Delaware before earning an MBA at Harvard. He began his career in brand management at Frito-Lay, helping the company triple sales to $3B in five years. Al subsequently operated businesses in international trade, manufacturing, and distribution before focusing on technology in 1997. Al founded Pinebreeze Technologies in 2000 to help simplify the data center. The mission of Pinebreeze’s team members is to make life better for those who run data centers. Pinebreeze is known for its consultative approach, and for creating and promoting best practices. Al is a past President and current Director of the DFW AFCOM Chapter, and is active in the 7×24 Exchange and the Uptime Institute. Al is also active in 121 Community Church, and with his family serves Orphan Outreach in supporting orphans in Honduras. Al lives with his wife and daughter in Flower Mound, TX.